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Thursday, June 27 • 4:00pm - 4:30pm
The Forms of Mobile Engagement From a Technical Perspective

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Today’s developers have a plethora of touchpoints that are critical in designing a holistic experience.  With every new connected device comes an opportunity to foster brand interaction across a different medium. And in order to truly engage a consumer, developers must synchronize the puzzle pieces and let each experience—whether mobile or desktop—drive which technology should be used. Responsive design is appropriate on a case by case basis, but shouldn’t be the default. The industry is slowly shifting its focus beyond the traditional swipe of a finger, to gestural response and emerging trends on an international scale. This discussion will break down the forms of engagement from a technology perspective and outline best practices for each.

Speakers
avatar for David Hewitt

David Hewitt

Vice President and Global Mobile Practice Lead, SapientNitro
David is the Global Mobile Practice Lead for SapientNitro. He has spearheaded the design of mobile applications and prototypes for emerging devices and services in addition to enterprise mobile strategy initiatives. | | Under his leadership, SapientNitro’s mobile experience team has designed and/or developed over a dozen mobile applications in the last year — three of which have placed in the top 25 list in Apple’s App... Read More →



Thursday June 27, 2013 4:00pm - 4:30pm
3 - Technical Stage

Attendees (13)