Techweek 2013 Chicago

As consumers immerse themselves deeper into a digital lifestyle—inclusive of mobile, tablet, and desktop—it has become evermore crucial for companies to find the right tool to reach modern, diverse audiences. When you can call upon focused insights about your consumer’s tastes and needs, you drive the highest possible conversion within the lowest threshold of time investment. An abundance of user data allows brands to find creative ways to meet consumers at the inception of interest. The future of big-data is here, and all the heavy hitters—social profile interpretation, machine learning, user behavior data, middleware processing technologies, and more—will be explored in this educational talk.