We all know the benefits of a first-mover advantage. However, in technology, it’s the last mover that usually wins over the long run, as demonstrated by Microsoft, Google, Instagram and Hailo. How can you enter the market late enough without getting crushed by your competition, yet not so late that the market is already closed off to new entries? Learn how TheLadders’ strategic assessment of the current job-search landscape enabled them to build and launch its industry-disruptive native iOS mobile app, which quickly has risen to top ranks on the App Store℠ and surpassed pioneering giants including Facebook and Indeed.
