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Thursday, June 27 • 2:30pm - 3:00pm
Phone Dreams

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Successfully marketing your brand and product means you are in a constant battle for the consumer's attention. Simple banner and logo placements have become the white noise of the online world—not to mention the real world. This challenges marketers and advertisers to create experiences that are captivating, memorable, and interesting to a wide variety of audiences. Simon Kissler and Paul Nagorney brought life to a once boring advertising/PSA spot through social integration and boundary pushing animation in the low friction environment of the mobile web browser. Learn about both the backstory and the technology that brought these "dreams" alive—along with a couple nightmares encountered along the way.

Speakers
avatar for Simon Kissler

Simon Kissler

Principle Software Engineer, Digitas
Simon is a German born technologist constantly aiming to bring the next evolution of technology into the mainstream. | | At Digitas, he leads technical design and architecture for digital initiatives for Sprint. This includes work on Sprint’s Marketing Technology Innovation track, Sprint’s sponsorship properties, such as NASCAR, NBA, and The Voice, and advanced programs including interactive billboards in TimeSquare and... Read More →
avatar for Paul Nagorney

Paul Nagorney

Associate Director, Digitas
Paul leads technology management at Digitas for Sprint, developing technology for digital marketing and innovation initiatives. | | Prior to Digitas, Paul was a Manager in Accenture’s Information Management practice where he led enterprise and web content management initiatives at many clients including Hilton, New York City Departments of Health and Buildings, Chase, UTC, HCSC, and others.   | | Paul has a B.S. in Computer... Read More →
avatar for Susan Pennington

Susan Pennington

Digital Evolution Manager, Sprint
Susan manages the Evolution team within the Sprint Digital group. | | When not worrying about roadmaps, best practices, benchmarks and emerging technology, she prefers to think of herself simply as Chief Nerd in Residence, helping her colleagues to navigate hype cycles, breakdown silos and connect dots.   | | Before joining Sprint, she was the Enid A. Haupt fellow at the Smithsonian and a medieval archaeologist.  



Thursday June 27, 2013 2:30pm - 3:00pm
2 - Bing Stage

Attendees (10)