Bilyan "Billy" Belchev is the president of Webitects. Since the beginning of the millennium, he has believed that the most efficient way to design a successful site is to consult directly with the people who will be using it.

Billy stays focused on lightweight methods to user research that can be applied to projects with time or budget limits. Billy also lectures graduate students in the Usability & Research course at Illinois Institute of Technology, or various conference attendees.