Kevin Keller is a marketer with expertise in financial services and retail.  With a history of successful startups in large companies, he has built and managed digital marketing practices at General Motors, Discover Financial Services, and a number of other Fortune 500 companies.  His focus is on direct response, brand development, website development/optimization and social media.

Kevin recently built the marketing organization for a new online business: GE Capital Bank.  Kevin and his team spent the past year creating the website, defining marketing strategy, and building a state-of-the-art marketing technology platform to optimize media and website performance.  The business launched in June and they are now focusing their attention on customer acquisition and retention activities via digital media.