Facebook and Twitter have become mainstream platforms for users to connect with the people in their lives. Over the last five years, businesses and brands have attempted to leverage social media to connect with users. However, the current social media offerings are not designed to benefit brands or users for connecting and sharing their experiences. Yappem’s mission is to create a niche brand centric online community of socially active users where they can interact, share, provide support and be rewarded for voicing their brand experiences. Additionally, Yappem will strive to bridge the gap between these active users by offering a simple platform for businesses and brands, of all sizes, to interact with customers.